How to track ROI from your social media strategy
Content creation might be behind much of your marketing spend for 2014, so it’s important to have a strategy in place to measure your return on investment.
How to use Instagram as a content marketing tool
You might already post pictures to Facebook and Twitter, but for a truly visual content marketing tactic, it’s time to embrace the aesthetic appeal of Instagram.
How to use Twitter as a content marketing tool
Clocking up 5700 tweets every second Twitter, the micro-blogging site that limits posts to 140 characters, offers a constant stream of commentary, gossip and news from more than 560 million users around the world.