Stimulating Thought, Inspiring Action

Power Content is a content marketing service focused on stimulating thought, inspiring action and boosting search rankings. Specialising in e-commerce and conversion optimisation, Power Content provides businesses with a wide spread of content marketing requirements, from high volume, search engine friendly product descriptions to articles, media releases, blogs, white papers and more. The in-house team comprises seasoned content creators with many years of experience in publishing specialised content. Our fields of expertise encompass journalism, SEO, social media, PR/communications, marketing, copywriting, photography/illustration, publishing, web design and development. We work with a number of large and small clients across a range of industries, primarily retail. Our passion is creating content that triggers actions, including sales, sharing and sign-ups.

The Media Pad

Power Content is a product of The Media Pad, a boutique media agency based in Melbourne. The business was founded in 2007 as a custom publishing specialist, and has grown to become a recognised authority on e-commerce, digital marketing, content marketing and media. In addition to Power Content, The Media Pad is an incubator for a number of other successful digital ventures, including Power Retail, Click Frenzy and Brewspace. Since 2010, Power Retail has been Australia’s number one news and information resource for online and multichannel retailers. Servicing the dynamic e-commerce community across Australia and New Zealand, Power Retail provides a daily dose of news and a comprehensive library of highly popular resources covering all aspects of online and multichannel retail. On top of the digital offering, Power Retail publishes the annual E-Commerce Leaders’ Playbook, as well as a range of other print publications.

For further details on what we can offer your business, click here.