Helen Alexander

About Helen Alexander

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So far Helen Alexander has created 9 blog entries.

Mythbusting: social media marketing

Like it or loathe it, social media is here to stay – so what’s stopping you joining the masses who are tweeting, ‘liking’ and interacting on a daily basis?

By | May 15th, 2014|Social Media|0 Comments

The write stuff: How to create great blog posts

A blog is a great way to reach and engage with your target audience – simply think of it as a blank canvas where you can express who you are, what you offer and why your products or services can benefit customers.

By | April 24th, 2014|Content in Context, Content Marketing|0 Comments

Five reasons why you need a business blog

It can build your profile, generate leads and boost SEO. So what are you waiting for? Here’s why a blog should be part of your digital marketing strategy.

By | April 17th, 2014|Content in Context, Content Marketing|0 Comments

How to gain customer trust online

With the rise of digital content marketing and social media, it is important for brands to converse with customers and build a loyal following.

By | April 8th, 2014|Content in Context, Content Marketing|0 Comments

Three digital marketing trends to watch in 2014

The digital landscape is constantly changing and evolving, so it’s important to keep up to date with the latest tools and technologies.

By | April 2nd, 2014|Content Marketing|0 Comments

How to make your LinkedIn company page work for you

When it comes to promoting your business online, setting up a LinkedIn company page is definitely a step in the right direction.

By | March 25th, 2014|Social Media|0 Comments

How to track ROI from your social media strategy

Content creation might be behind much of your marketing spend for 2014, so it’s important to have a strategy in place to measure your return on investment.

By | March 6th, 2014|Social Media|0 Comments

How to use Instagram as a content marketing tool

You might already post pictures to Facebook and Twitter, but for a truly visual content marketing tactic, it’s time to embrace the aesthetic appeal of Instagram.

By | February 27th, 2014|Social Media|0 Comments

How to use Twitter as a content marketing tool

Clocking up 5700 tweets every second Twitter, the micro-blogging site that limits posts to 140 characters, offers a constant stream of commentary, gossip and news from more than 560 million users around the world.

By | February 5th, 2014|Social Media|0 Comments