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About Jessica Benton

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So far Jessica Benton has created 18 blog entries.

Power to the people: user-generated content

Customers love to hear what their peers have to say - good and bad. It’s understood that referrals, recommendations and reviews are key to influencing people’s buying decisions. Businesses also need to utilise this user-generated content to their advantage.

By | June 5th, 2013|Content in Context, Content Marketing, SEO|0 Comments

Content marketing infographic: customers and businesses love content

We all know content marketing has its place. It's a hot topic. To propel the phenomenon an infographic on content marketing reveals target audiences are responsive to marketing initiatives, showing the merit if implemented and delivered successfully.

By | May 30th, 2013|Content in Context, Content Marketing|0 Comments

Video content: bringing brands, products and services to life

As technology continues to advance at exponential pace, video content is rising in the digital marketing stakes. Many e-commerce and online companies are experimenting with digital content to bring their online channel to life. We look at a few of our favourite examples.

By | May 17th, 2013|Content in Context, Content Marketing|0 Comments

Introducing polls to engage customers

Get the conversation flowing with current or potential customers by using polls and questionnaires. Polls are a great way to engage your customers with questions that build loyalty or provide valuable information to improve your service or product offering. But how do you use this feedback effectively?

By | May 2nd, 2013|Content in Context, Content Marketing|0 Comments

Stussy gets ‘baked’ with Amsterdam content marketing campaign

Apparel retailer Stussy has used recreational drugs to promote its latest clothing range. The retailer has created a lookbook and video that highlights various recipes featuring street drugs such as marijuana.

By | April 3rd, 2013|Content in Context, Content Marketing|0 Comments

Using comfort content to halt customer abandonment

Does your website inspire trust? Online businesses continue to grapple with the notion of trust and savvy customers continue to choose companies that excel in presenting themselves in a good light. After all, trust and authority are key to getting customers to do business with you, and comfort content goes a long way to create reassurance. Help instil trust with quality comfort content.

By | March 26th, 2013|Content in Context, Content Marketing|0 Comments

Writing the ultimate product descriptions

Product descriptions are key to online sales. They're certainly not the sole conversion factor but go a long way to drive site traffic through SEO. They can also inform and lead site visitors to make buying decisions. We share our e-commerce expertise for writing the ultimate product descriptions.

By | March 20th, 2013|Content in Context, Content Marketing, SEO|Comments Off on Writing the ultimate product descriptions

Top 5 tips to nail content marketing

In 12 months, content marketing has become the bullshit buzzword of the marketing world. How do you bust through the crap and make your content the stuff customers will really want to engage with?

By | March 8th, 2013|Content in Context, Content Marketing, SEO|0 Comments

Content marketing eBook: Supercharge your content marketing efforts

Content is crucial: it's a well-worn adage. As the digital realm heats up and cluttered marketplaces swell, branded content continues to rise in importance. We unfold the phenomenon in our Content Marketing eBook, uncovering the merits, challenges and best practice principles.

By | February 27th, 2013|Content in Context, Content Marketing, SEO, Social Media|0 Comments

Who are the digital rockstars of content marketing?

Who are the standout digital rockstars of content marketing? In retail, media, business-to-business, finance and health there are some heavyweight contenders wowing audiences with their innovative and engaging content efforts. We share some of our favourites.

By | February 19th, 2013|Content in Context, Content Marketing|0 Comments