Customers love to hear what their peers have to say - good and bad. It’s understood that referrals, recommendations and reviews are key to influencing people’s buying decisions. Businesses also need to utilise this user-generated content to their advantage.
We all know content marketing has its place. It's a hot topic. To propel the phenomenon an infographic on content marketing reveals target audiences are responsive to marketing initiatives, showing the merit if implemented and delivered successfully.
As technology continues to advance at exponential pace, video content is rising in the digital marketing stakes. Many e-commerce and online companies are experimenting with digital content to bring their online channel to life. We look at a few of our favourite examples.
Get the conversation flowing with current or potential customers by using polls and questionnaires. Polls are a great way to engage your customers with questions that build loyalty or provide valuable information to improve your service or product offering. But how do you use this feedback effectively?
Does your website inspire trust? Online businesses continue to grapple with the notion of trust and savvy customers continue to choose companies that excel in presenting themselves in a good light. After all, trust and authority are key to getting customers to do business with you, and comfort content goes a long way to create reassurance. Help instil trust with quality comfort content.
Product descriptions are key to online sales. They're certainly not the sole conversion factor but go a long way to drive site traffic through SEO. They can also inform and lead site visitors to make buying decisions. We share our e-commerce expertise for writing the ultimate product descriptions.
In 12 months, content marketing has become the bullshit buzzword of the marketing world. How do you bust through the crap and make your content the stuff customers will really want to engage with?
Who are the standout digital rockstars of content marketing? In retail, media, business-to-business, finance and health there are some heavyweight contenders wowing audiences with their innovative and engaging content efforts. We share some of our favourites.