Did you know optimising product images on your site can lead to higher traffic and search engine rankings? Here's some advice on what you need to do to see results.
With YouTube the second largest search engine today, video is the latest buzzword for marketers across the board. It's a great means to engage with your customers and increase brand awareness, and it's not as expensive to produce as you might think.
Storytailing: the convergence of publishing and retail to create engaging, interactive, cross-device content for the customer. When brands are authentic in doing this, they have a real chance to create content worth paying attention to.