Blog
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Video Content: Bringing Brands, Products and Services to Life
17 May 2013
As technology continues to advance at exponential pace, video content is rising in the digital marketing stakes. Many e-commerce and online companies are experimenting with digital content to bring their online channel to life. We look at a few of our favourite examples.
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Introducing Polls to Engage Customers
02 May 2013
Get the conversation flowing with current or potential customers by using polls and questionnaires. Polls are a great way to engage your customers with questions that build loyalty or provide valuable information to improve your service or product offering. But how do you use this feedback effectively?
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Stussy gets ‘Baked’ with Amsterdam Content Marketing Campaign
03 Apr 2013
Apparel retailer Stussy has used recreational drugs to promote its latest clothing range. The retailer has created a lookbook and video that highlights various recipes featuring street drugs such as marijuana.
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Using Comfort Content to Halt Customer Abandonment
26 Mar 2013
Does your website inspire trust? Online businesses continue to grapple the notion of trust and savvy customers continue to choose companies that excel in presenting themselves in good light. After all, trust and authority are key to getting customers to do business with you, and comfort content goes a long way to create reassurance. Help instil trust with quality comfort content.
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Writing the Ultimate Product Descriptions
20 Mar 2013
Product descriptions are key to online sales. They’re certainly not the sole conversion factor but go a long way to drive site traffic through SEO. They can also inform and lead site visitors to make buying decisions. We share our e-commerce expertise for writing the ultimate product descriptions.
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Top 5 Tips to Nail Content Marketing
08 Mar 2013
In 12 months, content marketing has become the bullshit buzzword of the marketing world. How do you bust through the crap and make your content the stuff customers will really want to engage with?
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Content Marketing eBook: Supercharge your Content Marketing Efforts
27 Feb 2013
Content is crucial: it’s a well-worn adage. As the digital realm heats up and cluttered marketplaces swell, branded content continues to rise in importance. We unfold the phenomenon in our Content Marketing eBook, uncovering the merits, challenges and best practice principles.
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Who are the Digital Rockstars of Content Marketing?
19 Feb 2013
Who are the standout digital rockstars of content marketing? In retail, media, business-to-business, finance and health there are some heavyweight contenders wowing audiences with their innovative and engaging content efforts. We share some of our favourites.
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Getting Visual with Content: Are Images More Powerful than Words?
12 Feb 2013
Content is often associated with words, but visual aspects like images and video have just as much (if not more) impact on audience engagement and business metrics.
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New Era of Content Calls for Strategic Content Marketing Strategy
06 Feb 2013
A content marketing strategy is equally as important as the content itself, clearly spelling out desired business goals, staged implementation plans and return on investment values.