With YouTube the second largest search engine today, video is the latest buzzword for marketers across the board. It's a great means to engage with your customers and increase brand awareness, and it's not as expensive to produce as you might think.
The centrepiece of any good content marketing strategy is obviously quality content. But content is not much use to you if the only people seeing it are your staff and a devoted (but not particularly influential) following of family and friends. Enter influencer outreach.