Content in Context

Friday funnies: content bloopers

It's the post we all hope we never inadvertently contribute to – welcome to Power Content's annual round-up of content bloopers. Happy Friday! (Warning: Coarse language alert!)

By | December 12th, 2014|Content in Context, Friday Funny|0 Comments

Why content matters

Content is vital for success online. Not convinced? Check out our top 5 reasons why content matters so you know what all the fuss is about.

By | April 30th, 2014|Content in Context, Content Marketing, SEO|0 Comments

The write stuff: How to create great blog posts

A blog is a great way to reach and engage with your target audience – simply think of it as a blank canvas where you can express who you are, what you offer and why your products or services can benefit customers.

By | April 24th, 2014|Content in Context, Content Marketing|0 Comments

Five reasons why you need a business blog

It can build your profile, generate leads and boost SEO. So what are you waiting for? Here’s why a blog should be part of your digital marketing strategy.

By | April 17th, 2014|Content in Context, Content Marketing|0 Comments

How to gain customer trust online

With the rise of digital content marketing and social media, it is important for brands to converse with customers and build a loyal following.

By | April 8th, 2014|Content in Context, Content Marketing|0 Comments

Brand storytelling: 3 strategies to implement NOW

The story you tell about your company is vital for brand integrity and conversions. But is your story across every part of your business? It should be!

By | March 27th, 2014|Content in Context|0 Comments

Power to the people: user-generated content

Customers love to hear what their peers have to say - good and bad. It’s understood that referrals, recommendations and reviews are key to influencing people’s buying decisions. Businesses also need to utilise this user-generated content to their advantage.

By | June 5th, 2013|Content in Context, Content Marketing, SEO|0 Comments

Content marketing infographic: customers and businesses love content

We all know content marketing has its place. It's a hot topic. To propel the phenomenon an infographic on content marketing reveals target audiences are responsive to marketing initiatives, showing the merit if implemented and delivered successfully.

By | May 30th, 2013|Content in Context, Content Marketing|0 Comments

Video content: bringing brands, products and services to life

As technology continues to advance at exponential pace, video content is rising in the digital marketing stakes. Many e-commerce and online companies are experimenting with digital content to bring their online channel to life. We look at a few of our favourite examples.

By | May 17th, 2013|Content in Context, Content Marketing|0 Comments

Introducing polls to engage customers

Get the conversation flowing with current or potential customers by using polls and questionnaires. Polls are a great way to engage your customers with questions that build loyalty or provide valuable information to improve your service or product offering. But how do you use this feedback effectively?

By | May 2nd, 2013|Content in Context, Content Marketing|0 Comments