Content in Context

Stussy gets ‘baked’ with Amsterdam content marketing campaign

Apparel retailer Stussy has used recreational drugs to promote its latest clothing range. The retailer has created a lookbook and video that highlights various recipes featuring street drugs such as marijuana.

By | April 3rd, 2013|Content in Context, Content Marketing|0 Comments

Using comfort content to halt customer abandonment

Does your website inspire trust? Online businesses continue to grapple with the notion of trust and savvy customers continue to choose companies that excel in presenting themselves in a good light. After all, trust and authority are key to getting customers to do business with you, and comfort content goes a long way to create reassurance. Help instil trust with quality comfort content.

By | March 26th, 2013|Content in Context, Content Marketing|0 Comments

Writing the ultimate product descriptions

Product descriptions are key to online sales. They're certainly not the sole conversion factor but go a long way to drive site traffic through SEO. They can also inform and lead site visitors to make buying decisions. We share our e-commerce expertise for writing the ultimate product descriptions.

By | March 20th, 2013|Content in Context, Content Marketing, SEO|Comments Off on Writing the ultimate product descriptions

Top 5 tips to nail content marketing

In 12 months, content marketing has become the bullshit buzzword of the marketing world. How do you bust through the crap and make your content the stuff customers will really want to engage with?

By | March 8th, 2013|Content in Context, Content Marketing, SEO|0 Comments

Content marketing eBook: Supercharge your content marketing efforts

Content is crucial: it's a well-worn adage. As the digital realm heats up and cluttered marketplaces swell, branded content continues to rise in importance. We unfold the phenomenon in our Content Marketing eBook, uncovering the merits, challenges and best practice principles.

By | February 27th, 2013|Content in Context, Content Marketing, SEO, Social Media|0 Comments

Who are the digital rockstars of content marketing?

Who are the standout digital rockstars of content marketing? In retail, media, business-to-business, finance and health there are some heavyweight contenders wowing audiences with their innovative and engaging content efforts. We share some of our favourites.

By | February 19th, 2013|Content in Context, Content Marketing|0 Comments

Getting visual with content: Are images more powerful than words?

Content is often associated with words, but visual aspects like images and video have just as much (if not more) impact on audience engagement and business metrics.

By | February 12th, 2013|Content in Context, Content Marketing, SEO|0 Comments

New era of content calls for strategic content marketing strategy

A content marketing strategy is equally as important as the content itself, clearly spelling out desired business goals, staged implementation plans and return on investment values.

By | February 6th, 2013|Content in Context, Content Marketing|0 Comments

Convergence of brand marketing and publishing: the future?

It's no secret that content marketing is rising in the business objectives stakes, with many companies dabbling in publishing and editorial elements to promote products, services and brands, and research indicates this trend will continue to increase.

By | December 2nd, 2012|Content in Context, Content Marketing|0 Comments

You’ve got mail: best practice for sending marketing emails

The creation of compelling marketing emails is only the beginning, you still need subscribers to be engaged enough to open emails and respond to the calls to action, Get Response shares the best times to send EDMs in the below infographic.

By | October 24th, 2012|Content in Context, Content Marketing|0 Comments