Apparel retailer Stussy has used recreational drugs to promote its latest clothing range. The retailer has created a lookbook and video that highlights various recipes featuring street drugs such as marijuana.
Does your website inspire trust? Online businesses continue to grapple with the notion of trust and savvy customers continue to choose companies that excel in presenting themselves in a good light. After all, trust and authority are key to getting customers to do business with you, and comfort content goes a long way to create reassurance. Help instil trust with quality comfort content.
Product descriptions are key to online sales. They're certainly not the sole conversion factor but go a long way to drive site traffic through SEO. They can also inform and lead site visitors to make buying decisions. We share our e-commerce expertise for writing the ultimate product descriptions.
In 12 months, content marketing has become the bullshit buzzword of the marketing world. How do you bust through the crap and make your content the stuff customers will really want to engage with?
Who are the standout digital rockstars of content marketing? In retail, media, business-to-business, finance and health there are some heavyweight contenders wowing audiences with their innovative and engaging content efforts. We share some of our favourites.
Content is often associated with words, but visual aspects like images and video have just as much (if not more) impact on audience engagement and business metrics.
A content marketing strategy is equally as important as the content itself, clearly spelling out desired business goals, staged implementation plans and return on investment values.
It's no secret that content marketing is rising in the business objectives stakes, with many companies dabbling in publishing and editorial elements to promote products, services and brands, and research indicates this trend will continue to increase.
The creation of compelling marketing emails is only the beginning, you still need subscribers to be engaged enough to open emails and respond to the calls to action, Get Response shares the best times to send EDMs in the below infographic.