Did you know optimising product images on your site can lead to higher traffic and search engine rankings? Here's some advice on what you need to do to see results.
With YouTube the second largest search engine today, video is the latest buzzword for marketers across the board. It's a great means to engage with your customers and increase brand awareness, and it's not as expensive to produce as you might think.
The centrepiece of any good content marketing strategy is obviously quality content. But content is not much use to you if the only people seeing it are your staff and a devoted (but not particularly influential) following of family and friends. Enter influencer outreach.
If you’re not using hashtags across your social platforms, you’re potentially missing out on the opportunity to tap into a larger share of your market.
Storytailing: the convergence of publishing and retail to create engaging, interactive, cross-device content for the customer. When brands are authentic in doing this, they have a real chance to create content worth paying attention to.
If you thought content marketing was only for the big guys, think again. Here are five Aussie SMEs making an impact with content.
Enjoy this Friday afternoon round-up of our favourite content marketing memes.
Launching into a content marketing strategy without doing a content audit is like throwing yourself into a marathon without training. Here's how to assess the ‘health’ of your web content.