posted by Jessica Benton 20 Mar 2013
Product descriptions are key to online sales. They’re certainly not the sole conversion factor but go a long way to drive site traffic through SEO. They can also inform and lead site visitors to make buying decisions. We share our e-commerce expertise for writing the ultimate product descriptions.
posted by Jessica Benton 08 Mar 2013
In 12 months, content marketing has become the bullshit buzzword of the marketing world. How do you bust through the crap and make your content the stuff customers will really want to engage with?
posted by Jessica Benton 27 Feb 2013
Content is crucial: it’s a well-worn adage. As the digital realm heats up and cluttered marketplaces swell, branded content continues to rise in importance. We unfold the phenomenon in our Content Marketing eBook, uncovering the merits, challenges and best practice principles.
posted by Jessica Benton 12 Feb 2013
Content is often associated with words, but visual aspects like images and video have just as much (if not more) impact on audience engagement and business metrics.
posted by admin 08 Oct 2012
Capture the attention of your customers, prospects and the search engines by following these tips for producing content worth sharing.
posted by Jessica Benton 25 Sep 2012
In this video, Google’s Matt Cutts discusses what’s more important when it comes to quality content or inbound links on a website.
posted by Ellie Cummins 10 Sep 2012
As quality content reigns supreme, it is surprising that many companies are still taking shortcuts when creating their product descriptions.
posted by admin 28 Jun 2012
This excellent video from Google provides some highly valuable SEO advice for start-ups. A must-read before you build your next site.
posted by Elisabeth Lambert 23 Apr 2012
“Keyword relevance” seems to be the current topic of debate. Are keywords really that important? Do we really need to employ them in website copy? Yes and Yes–and this video of a ‘Google heat map’ sums it up nicely.
posted by Elisabeth Lambert 11 Apr 2012
If you’re still unsure about investing in the development of unique, original and search engine optimised content for your website, this infographic demonstrates the true value of SEO content.