A new infographic from Demand Metric looks at how more and more businesses are using content marketing to boost their bottom line and create brand recognition and customer loyalty. The data collected reveals its wide reach and appeal across all sectors and target demographics.
A Guide to Marketing Genius: Content Marketing Infographic details the strong growth across business-to-business (B2B) and business-to-consumer (B2C) markets. It also highlights the increasing number of online consumers turning to branded content to discover valuable information about brands, products and services.
The below infographic takes readers through a fundamental six-part content marketing process: 1. Identify Objects. 2. Understand Buyers. 3. Identify Gaps. 4. Build Content. 5. Organise Distribution. 6. Measure Return on Investment. All forming part of understanding how to think strategically about content marketing roll outs.
A Guide to Marketing Genius: Content Marketing
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