Content Marketing Services
For online retailers and other companies reliant on selling digitally, product descriptions that sell are an essential tool for driving conversions and improving engagement.
Whether you need 30 product descriptions written or 30,000, our team will deliver high quality, relevant, search engine optimised copy engineered to inspire your customers to make a purchase, and defeat your competitors. If you want to achieve great results, original, quality product descriptions are essential – there’s a science behind writing exceptional product descriptions, and years of studying e-commerce best practices means our methodology is second to none.
How Tos, Tips and Tutorials
Helpful content on your website is increasingly important in keeping customers on site longer and helping convert browsers into buyers.
We create How To Articles, Tips and Tutorials for any category to inspire, inform and entertain customers on your site, differentiating you from the competition and increasing search engine value by improving the customer experience.
Meaningful product reviews are a key driver of online sales improvement.
Let our team help you put together engaging, informative and relevant product reviews to further guide customers and prospects through the path to purchase.
Blogs and Articles
Blogs and articles are winners when it comes to improving organic search results online and increasing the amount of qualified traffic to your site.
Our experienced, e-commerce-savvy team can put together an endless supply of original, engaging blog posts, articles and other snippets of copy to turn an online retail site into a ‘storytailing’ destination, drawing larger audiences with compelling stories, imagery and video. Increasingly, retailers need to become publishers in order to stay competitive, and we can provide both content strategy and execution.
Carefully executed e-newsletters are an effective way of keeping your customers informed and in touch with relevant company, product or brand information.
With the ability to compile compelling headlines, copy and imagery, we create e-newsletters for your target audience that achieve cut through, and, as a result, boost open rates, increase brand awareness and engagement, lift conversions, and grow databases.
Social Media Content
With social media transparency opening up brands and businesses like never before, having reactive and responsive social media content is critical for positive branding.
Our social media-canny team understands social networking best practice, including how different social media channels work, what type of content lends itself best to each platform, how to create content around that and, most importantly, how to find the right balance between activity and apathy to keep audiences ‘liking’ and Tweeting, rather than logging out.
Landing Page Content
Meaningful landing page content has a direct impact on increasing conversions and generating sales leads.
Landing pages are critical in influencing the behaviour of internet browsers who land on a site–the right content will capture and compel visitors; the wrong type means people will click off without a second glance. Power Content formulates inspiring landing page copy that motivates people to answer answer calls to action, increases conversions and grows loyalty.
With content constantly evolving, so too has the press release. Stand out from the crowd, and get your products noticed and your news heard.
Our team creates winning press releases that achieve cut through and get results. Media outlets receive thousands of press releases a day from just as many different sources, so it’s vital yours stand out from the heap and grab the attention of the right people. Our team knows how to compile releases that will get the desired attention. Disruptive? Yes! Boring? No! Power up your media releases with Power Content.
Be found on the internet by your target audience with a corporate website that contains search engine optimised content, and engages with and encourages site visitors to act upon calls to action.
Power Content will create relevant copy that both resonates with your audience and is search engine optimised to boost search engine rankings and increase your site’s cut through on the internet. Being on the internet is no longer enough–a corporate website must be visible to its audience, and with knowledge of and practice in producing search engine optimised copy on our side, our team can make your site discoverable.
Brand or fan pages are a fantastic way to syndicate news, promote events or offers, and to gather data on how a brand or product is tracking, by listening to customers, and engaging in everyday conversations with them.
With extensive knowledge and employment of social media best practice, the Power Content team will get you social by managing and providing content to make any brand, fan or product page a relevant and interactive online destination for its demographic. Not just for serving up news and information, our team can utilise these social networking pages effectively to grow audiences, increase engagement and stay relevant to the market.
Frequently Asked Questions
A Frequently Asked Questions (FAQ) page should be considered a staple section for any e-commerce or event website, to help create a smooth customer experience and increase site usability.
Our detailed experience in researching and creating questions and answers that have search engine optimisation value and are both relevant and common to specific industries, means your FAQ page will work hard for your site, reducing the number of direct enquiries, decreasing shopping cart abandonment, lifting sales and enhancing search engine optimisation.
Employ white papers as a valuable sales and marketing tool to educate, inform and solve problems for your target demographic.
With extensive experience in producing in house and client white papers, whether it’s in print or online, Power Content can manage your white paper production in its entirety, including research, writing, design and publishing. When carefully researched and constructed, white papers serve as an authoritative guide or report for their readers. The team at Power Content is adept at producing sharp, informative and targeted white papers, whether it be from supplied content or from in house research, that speak t readers in the desired brand, product or company voice. To discuss our content marketing services further, please contact the team at Power Content.