With social media transparency opening up brands and businesses like never before, having reactive and responsive social media content is critical for positive branding.

Our social media-canny team understands social networking best practice, including how different social media channels work, what type of content lends itself best to each platform, how to create content around that and, most importantly, how to find the right balance between activity and apathy to keep audiences ‘liking’ and Tweeting, rather than logging out.