Ev Williams and Biz Stone, the masterminds behind social media network Twitter, have created a new online publishing site, Medium.

The site is a cross between a classic blog site and an interactive network, where users are able to write their own posts, read other material or leave comments to generate more interest in the piece.

Each post is placed in a category or ‘collection’ determined by it’s topic, content or theme, and the content ranges from different types of articles to images.

Anyone with a Twitter account can see when new posts are published and can re-tweet or leave feedback. A simple sign-up is all that’s required to access and publish. However, publishing restrictions do apply at the moment.

Medium’s first post is from Williams, detailing the new publishing concept.

Williams says the concept aims to “re-imagine” publishing, offering quality content online.

“We believe publishing—and media, more broadly—is important. It’s easy to forget this given how much pointless and destructive media is in the world. But there’s also more great stuff than ever before—and we haven’t even scratched the surface of what our smart devices and our networks that connect most of the planet might enable,” he shares.

“Media is still the “connective tissue of society,” as Clay Shirky eloquently put it. And we think it can be better. Better for creators. Better for consumers. Better for the world.”

This is yet another example of how quality content creation is taking shape digitally.

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