SEO

Optimising Product Images

Did you know optimising product images on your site can lead to higher traffic and search engine rankings? Here's some advice on what you need to do to see results.

By | February 8th, 2016|Content Marketing|0 Comments

Why content matters

Content is vital for success online. Not convinced? Check out our top 5 reasons why content matters so you know what all the fuss is about.

By | April 30th, 2014|Content in Context, Content Marketing, SEO|0 Comments

Five reasons why you need a business blog

It can build your profile, generate leads and boost SEO. So what are you waiting for? Here’s why a blog should be part of your digital marketing strategy.

By | April 17th, 2014|Content in Context, Content Marketing|0 Comments

Mythbusting: content

Want to assess whether your content strategy is working for your business? Make sure you're not relying on these common content myths!

By | January 30th, 2014|Content Marketing, SEO, Social Media|0 Comments

Power to the people: user-generated content

Customers love to hear what their peers have to say - good and bad. It’s understood that referrals, recommendations and reviews are key to influencing people’s buying decisions. Businesses also need to utilise this user-generated content to their advantage.

By | June 5th, 2013|Content in Context, Content Marketing, SEO|0 Comments

Introducing polls to engage customers

Get the conversation flowing with current or potential customers by using polls and questionnaires. Polls are a great way to engage your customers with questions that build loyalty or provide valuable information to improve your service or product offering. But how do you use this feedback effectively?

By | May 2nd, 2013|Content in Context, Content Marketing|0 Comments

Writing the ultimate product descriptions

Product descriptions are key to online sales. They're certainly not the sole conversion factor but go a long way to drive site traffic through SEO. They can also inform and lead site visitors to make buying decisions. We share our e-commerce expertise for writing the ultimate product descriptions.

By | March 20th, 2013|Content in Context, Content Marketing, SEO|Comments Off on Writing the ultimate product descriptions

Top 5 tips to nail content marketing

In 12 months, content marketing has become the bullshit buzzword of the marketing world. How do you bust through the crap and make your content the stuff customers will really want to engage with?

By | March 8th, 2013|Content in Context, Content Marketing, SEO|0 Comments

Content marketing eBook: Supercharge your content marketing efforts

Content is crucial: it's a well-worn adage. As the digital realm heats up and cluttered marketplaces swell, branded content continues to rise in importance. We unfold the phenomenon in our Content Marketing eBook, uncovering the merits, challenges and best practice principles.

By | February 27th, 2013|Content in Context, Content Marketing, SEO, Social Media|0 Comments

15(ish) tips for creating highly sharable content

Capture the attention of your customers, prospects and the search engines by following these tips for producing content worth sharing.

By | October 8th, 2012|Content Marketing, SEO|0 Comments