With YouTube the second largest search engine today, video is the latest buzzword for marketers across the board. It's a great means to engage with your customers and increase brand awareness, and it's not as expensive to produce as you might think.
As technology continues to advance at exponential pace, video content is rising in the digital marketing stakes. Many e-commerce and online companies are experimenting with digital content to bring their online channel to life. We look at a few of our favourite examples.
Content is often associated with words, but visual aspects like images and video have just as much (if not more) impact on audience engagement and business metrics.